One of the main problems of today’s societies are cardiovascular diseases. Indeed, they are the main cause of death worlwide and are increasing at a very fast rate in low- and middle-income countries (1). A sedentary life and an unhealthy diet are two of the factors which increase the risk of cardiovascular disease, especially in genetically predisposed individuals. That’s why encouraging citizens to have healthy attitudes is a desirable action, as it would lessen the environmental (life style) effect on cardiovascular health.
In relation to The Big Think contest, three ways are proposed on three consecutive tweets to overcome this modern-world problem:
#1. Encouraging the use of stairs instead of lifts and escalators. Stairs and scalators are ubiquitous in every city: in the tube or train, in malls and supermarkets, in tall living buildings… People usually take them for comfort reasons instead of short stair or upward slope stretches, which would be better in terms of cardiovascular health. That’s why this is one of the ideas to improve citizen’s health. Two ways are considered:
- The first one follows the track of Ireland’s plastic bag tax. It would involve a symbolic tax applied to people who were not in the obvious need to use of these devices, i.e. healthy young people not carrying heavy stuff, accompanied by an important marketing campaign aimed at making the population aware of the lack of need of their use and its unhealthiness.
- The second one is a bit funnier, and also in the same sense than the following #I4DA #Health ideas. It would follow more of an incentive-directed approach. In other words, healthy use of stairs instead instead of lifts and scalators would result for people to gain some sort of prize, for example a free 1/20 ticket for a healthy restaurant free menu which could be obtained halfway through the stairway.